Make the world get it

I help frontier companies define their category, sharpen their message, and win their market. Buyers, investors, and candidates will get what you do, how you're different, and why you matter.

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Positioning consulting for AI and frontier tech startups such as:


“Greg's work has been absolutely transformative for the company.”

Ev KontsevoyCo-Founder, Teleport

“If you're a technical founder, don't be stupid: work with Greg.”

Andy BermanCo-Founder, Runlayer

“Greg is an alien. The more complexity you throw at him, the clearer his ideas become. He rocks!”

Vanja JosifovskiCo-Founder, Kumo

“Having Greg was like having an ace up my sleeve.”

Nick ElprinCo-Founder, Domino

Writing

  1. Say something people want
  2. Learn, build, judge, ship: What to look for in your first (AI) marketer
  3. Do it in jeans first
  4. After four years at Pinecone, I'm back to consulting
  5. Removing stuff is never obvious yet often better
  6. Would Anything (of Value) Be Lost?
  7. Being Swamped is Normal and Not Impressive
  8. Signups Shmainups
  9. The First Pancake
  10. I Changed My Mind About Product-Led Growth
  11. I am Joining Pinecone
  12. Looks vs Results
  13. Overview of Product-Led Growth (PLG)
  14. No New Categories
  15. Bits of Consulting Advice
  16. Webinars Should Be Lectures
  17. Simple Systems Have Less Downtime
  18. When AWS, Azure, or GCP Becomes the Competition
  19. Doing Something Stupid
  20. AI is All Natural: What to Do About Ambiguous Labels
  21. Bad Words for Describing Software Products
  22. Year in Review: My Fifth Year of Consulting
  23. Make Buyers Want to Pay
  24. Choosing Your First Marketing Hire
  25. Think Out Loud
  26. The Joy of Troubleshooting
  27. Get Customers from Quora
  28. Commit to a System
  29. Selling Software to Snake Charmers, and Other Mistakes
  30. Clarity is Underrated
  31. Reject the First Ideas
  32. Dishonest Customer Logos
  33. SEO for B2B in 300 Words
  34. Get URL + UTM Parameters with Javascript
  35. To Get More Replies, Say Less
  36. Your Software Company's Blog is Not a Journal
  37. Why Ad Campaigns Fail
  38. Bad Marketing Advice
  39. Don't Design Your Emails
  40. How to Use LinkedIn Sponsored Content to Get Sales Leads
  41. Should You A/B Test Small Changes or Big Changes?
  42. There's Nothing Clickable About the Color Red
  43. A Reminder to Talk to Your Audience
  44. It Pays to Have a Marketer Who Codes
  45. Should You Hire a Freelancer or a Consultant?
  46. How to Find Consulting Clients
  47. The First Question to Ask Trial Users
  48. How to Take Customers from Competitors with Alternative SEO Pages
  49. How to Find Quick Wins in A/B Testing
  50. Forget Calls-to-Action, Focus on Obvious Next Steps
  51. Designers Who Don't Talk Like Designers Get Hired
  52. Stop Asking Me to "Sign Up"
  53. Usability Testing is Easier Than You Think
  54. Creating a New Business Model for Cartoonists